My little secret

Photo Courtesy of Michael Rehfeldt

Last week I made mention of how I was able to generate so much blog press about my sale. I promised I would talk about it this week and since my week is almost over, I figured I should get to that now. :)

I read someplace once that if you want your product to be remembered, you need to present it to your target market at least 5 times before they actually start remembering you. (If anyone can confirm or deny that, please let me know. I can’t seem to find my source for that anymore.)

Seems like a lot, doesn’t it? When you think about it, most of the time you only have one shot, whether that be your website’s landing page, a random blog post, or when someone walks by you at a show and something catches their eye. Not much room left for error with first impressions.

To that end, I developed a simple marketing plan. If you’re familiar with my 101 List, you’ll see one of my goals is to submit my website to at least 4 different blogs for a write up once a month. Last month, I did just that and went a bit overboard, submitting to over 50+ blogs. (Blog submission is just one of the items on my marketing plan. I’ll talk about that some other time.)

Now, I think my little secret is pretty clear: self-promotion. It’s as simple as that. Open your mouth, or in this case, whip our your keyboard and get to talking. I absolutely know this is why I was lucky enough to have all these wonderful blog mentions on my sale. Had I not touted my own horn (which is okay to do as a business), I don’t believe any of these blogs would have known about what was going on at my site.

So, don’t be shy. You want people to know you exist? Then blow your own horn here and there.

How about you? Do you find when you talk about your product, there seems to be more interest?